2024
Dimension Studio (London, United Kingdom)
A real-time 3D production studio and platform for virtual worlds, virtual humans and virtual sport
Plantiga (Vancouver, Canada)
Advanced in-shoe sensors with AI insights that track step-by-step load, performance and asymmetries during training and competition.
Reboot Motion (Los Angeles, California)
A movement analysis platform helping large organizations excel in biomechanics at scale
TextQL (New York, New York)
An AI-native data intelligence platform that helps non-
technical users self serve insights in real time for data driven decisions
Tonsser (Copenhagen, Denmark)
A digital product and community enabling youth athletes to track their performances, improve their skills, compare and compete against peers, and access opportunities
R&D Project
Build immersive environments for the NBA App experience and explore other emerging virtual/mixed reality opportunities
R&D Project
Co-create a scalable, female-specific wearable product to help grassroots and professional female basketball players reduce injuries
R&D Project
Develop infrastructure that ingests raw Hawk-Eye data, cleans/processes the data, and computes biomechanics metrics to help improve player health and performance
R&D Project
Integrate with NBA fan data platforms to allow natural language data questions in a conversational chat
R&D Project
Build a market-specific data collection model and consumer app prototype that aims to identify and engage with high-potential youth basketball players in Asia
2023
Action Audio (Victoria, Australia)
Transforms spatial data into information-rich 3D sound experiences, helping blind/low vision audiences to follow sport in real time.
R&D Project
Through co-design Action Audio worked with blind/low vision NBA fans to create the first spatial audio broadcast for fans to get more information during NBA games.
EDGE Sound Research (Riverside, California)
Embodied sound technology that leverages standard audio inputs to produce audible, haptic and tactile sensation directly to a fan within an arena or at home for sports, music, and gaming.
R&D Project
EDGE installed their system in select NBA and 2K arena seating and flooring to test the impact of their embodied audio and physical sound delivered to fans in their seats during live games.
nVenue (Houston, Texas)
Sports betting platform that uses machine learning and AI to generate game-relevant probabilities and micro-bets for fans to engage with in real-time.
R&D Project
nVenue built a basketball-specific micro-betting curation engine that leverages NBA assets to create unique, contextual in-game micro-betting markets, props, and parlays.
SkillCorner (Paris, France)
Technology uses computer vision and machine learning to generate player tracking data from existing video feeds (i.e., tracking data with no cameras/hardware).
R&D Project
SkillCorner built and validated its basketball product against current tracking systems as well as historical video footage from NBA games, affiliate leagues, and elite youth competitions.
Springbok Analytics (Charlottesville, Virginia)
AI-based technology that transforms MRI data into a 3D digital twin, quantifying an athlete’s musculature for precision health and performance optimization.
R&D Project
Springbok Analytics analyzed lower extremity MRIs to evaluate the benefits of adding quantitative 3D muscle volume data to soft-tissue injury prevention models and better inform return to play decisions.
Supersapiens (Atlanta, Georgia)
Technology that analyzes glucose data to inform athletes how nutrition impacts their well-being, sleep, and athletic performance.
R&D Project
Supersapiens studied and analyzed real-time glucose concentrations of athletes during practice, competition, and recovery to refine nutrition programming, guide lifestyle behavior choices and enhance well-being and performance
Tagboard (Redmond, Washington)
Audience experience platform designed to help production teams create the most engaging content in the world with a fraction of the resources required by traditional graphics systems.
R&D Project
Tagboard built a new data connector to ingest NBA data in real-time, so producers can seamlessly design, edit, and launch in-game graphic overlays on broadcast and livestreams at the click of a mouse.
2022
BetterGuards (Berlin, Germany)
Adaptive ankle protection system that provides advanced freedom of motion for athletes while actively preventing injuries.
R&D Project
BetterGuards conducted research study with adaptive ankle braces to determine the potential injury prevention benefits.
Breathwrk (Los Angeles, California)
Health and performance app that provides science-backed breathing exercises, helping athletes wake up, calm down, increase stamina and fall asleep.
R&D Project
Breathwrk co-created digital curriculum and conducted research with NBA programs to understand the usefulness of breathing exercises for basketball.
Nextiles (Brooklyn, New York)
Materials science company that quantifies human movement by merging sewing technologies with flexible electronics.
R&D Project
Nextiles developed suite of connected products to help identify talent, reduce injuries, and enhance performance.
Rezzil (Manchester, United Kingdom)
VR-based solution for cognitive training, rehabilitation, and game analysis.
R&D Project
Rezzil created immersive training platform for officials to learn and review key play types in VR/AR.
Uplift Labs (Palo Alto, California)
AI-powered technology that delivers real-time movement tracking and 3D analysis to enhance health and performance.
R&D Project
Uplift utilized real-time movement analysis tools to improve performance for elite youth athletes.
2022 Demo Day Photos
Contact Us
If you have any questions about the application, selection day or the NBA pilot, please email launchpad@nba.com.